Steak ‘n Shake to be Primary Sponsor of Rahal Letterman Lanigan Racing’s IndyCar Entry at Five Venues Including the Indy 500

Posted: March 24, 2015 in Uncategorized

RahalLettermanLanigan

BROWNSBURG, Ind. (March 24, 2015) – Rahal Letterman Lanigan Racing (RLL) announced today that Steak ‘n Shake, the defin­i­tive Amer­ican brand and home of the orig­inal Steak­burger™ and hand-dipped milk­shakes, will be the primary sponsor of the No. 15 Indy car driven by Graham Rahal at five Verizon IndyCar Series events including the 99th running of the Indi­anapolis 500. The part­ner­ship includes races at Long Beach, two events at Indi­anapolis Motor Speedway and Detroit and Mid-Ohio. Maxim Maga­zine branding will also be featured on the race car. Both are owned by Biglari Hold­ings Inc.

In addi­tion, Steak ‘n Shake will be an asso­ciate sponsor for the rest of the 2015 IndyCar Series season. It is the first time that the Indianapolis-based company will be involved in Indy car racing.

I’ve been eating them since I was 11. Finally, free Steak­burgers!” said David Letterman, co-owner of RLL with 1986 Indy 500 winner and three-time Indy car cham­pion Bobby Rahal and Mi-Jack co-owner Michael Lanigan.

Dave Letterman clearly loves Steak ‘n Shake, and we love teaming up with cham­pions. After all, the best way to be a cham­pion is to unite with cham­pions,” added Sardar Biglari, Founder, Chairman and Chief Exec­u­tive Officer of Biglari Hold­ings Inc. “As we enter the Indy car series with Rahal Letterman Lanigan Racing, without a doubt we are spon­soring the very best in racing and we are honored to be asso­ci­ated with the team, whose name is synony­mous with winning.”

As a long­time fan of Steak ‘n Shake, this part­ner­ship seems so perfect,” added Bobby Rahal, co-owner of RLL. “Over the years I have visited many Steak ‘n Shakes and never had the thought that they could poten­tially be a sponsor of ours but here we are. We are thrilled to welcome the Steak ‘n Shake brand to Rahal Letterman Lanigan Racing and intro­duce them to Indy car racing. This is another bit of good news for our sport with a new company coming in. We’re looking forward to putting them in Victory Lane.”

The 2015 Verizon IndyCar Series season begins on March 29 with the Fire­stone Grand Prix of St. Peters­burg and will be tele­vised live on ABC at 3:00 p.m. ET.

About Steak ‘n Shake Inc.

Steak ‘n Shake, a classic Amer­ican brand, serves premium burgers and shakes in more than 500 restau­rants across the country and the world. Founded in 1934 in Normal, Illi­nois, Steak ‘n Shake is the leader in the “better burger” segment of the restau­rant industry, serving hand-crafted, premium Steak­burgers and hand-dipped milk­shakes. Steak ‘n Shake is the recip­ient of the Nation’s Restau­rant News Golden Chain Award. Zagat has recog­nized Steak ‘n Shake as having the #1 Milk­shake. Steak ‘n Shake Inc., based out of Indi­anapolis, Indiana, is a wholly owned subsidiary of Biglari Hold­ings Inc.

About Maxim Inc.

Maxim. is one of the largest men’s lifestyle maga­zines in the United States and inter­na­tion­ally. The company is based in New York, New York. Maxim Inc. is a wholly-owned subsidiary of Biglari Hold­ings Inc.

About Rahal Letterman Lanigan Racing

Rahal Letterman Lanigan Racing, based in Hilliard, Ohio and Browns­burg, Ind., is co-owned by three-time IndyCar Cham­pion and 1986 Indi­anapolis 500 winner Bobby Rahal, CBS LATESHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. In 2015 the team will compete in their 24th year of open wheel compe­ti­tion and attempt to add to their 20 wins – including the 2004 Indy 500 from pole with Buddy Rice — their 29 poles, 81 podium finishes and 1992 series cham­pi­onship. The team also competed in the Amer­ican Le Mans Series from 2009 – 2013 as BMW Team RLL where they won both the Manu­fac­turer and Team Cham­pi­onships in the GT cate­gory in 2010 and swept all three GT titles in 2011 — Manu­fac­turer, Team and Driver. In 2012, the team finished second in the Team Cham­pi­onship and third in the Manu­fac­turer Cham­pi­onship and in 2013, the team finished second in the Driver, Team and Manu­fac­turer Cham­pi­onship. In 2014, BMW Team RLL competed in the GTLM class of the TUDOR United SportsCar Cham­pi­onship with a two-car program and earned six podium finishes including four second-place finishes. In 2015, the team opened the season by scoring their 50th podium finish of second place at the Rolex 24 at Daytona and will attempt to add to their 10 wins.

Data & Image courtesy of Rahal Letterman Lanigan Racing

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