Bowers and Wilkins Becomes Primary Sponsor for Bryan Herta Motorsports …

Posted: March 15, 2015 in Uncategorized
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Bowers & Wilkins has expanded its role with Bryan Herta Autosport in partnership with Bowen Motorsports to be the primary sponsor of the No. 98 Honda driven by Gabby Chaves for the Verizon IndyCar Series season that starts March 29 with the Firestone Grand Prix of St. Petersburg.

Since 1966, Bowers & Wilkins has developed high-end audio equipment, including recording studio, automotive, home and theater applications. The company, with headquarters in England, has been an associate sponsor of the team since 2012.

Technology is at the forefront of Bowers & Wilkins’ business, which correlates to the Verizon IndyCar Series.

“IndyCar provides a great opportunity for us to engage our national dealer network and expose the brand to our target demographic,” Bowers & Wilkins chairman and CEO Joe Atkins said.

Chaves, the 2014 Indy Lights Presented by Cooper Tires champion, will be in the No. 98 entry March 16-17 at Barber Motorsports Park as part of the Verizon IndyCar Series Promoter Test of the new aerodynamic bodywork components supplied by Chevrolet and Honda.

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